Do You Have A Marketing Plan For Your Real Estate Investment Business?

By: Brad Wozny Wozny


If you own investment property, you’re immediately classified as an entrepreneur and – as it’s a small business opportunity unto its own, you must have a marketing plan in place in order to make the most of it.

Unfortunately, this is one of the top reasons why statistically, 92% of all first time investors fail in 3 months, and less than ten percent of those who do will survive the first year of their investment portfolio.

Here are a few should and should not’s that you should follow:

First, your marketing plan should begin with an analysis your current situation and investment environment. This means that you need to look at what you are doing with your investment property or properties. For example, evaluate where your leads come from, how many leads contact you each month, and how many prospects you get each month that are worth following up on.

Secondly, it’s all about the metrics. Determine how many qualified leads you get in proportion to the total number of leads that come in currently. Evaluate how many deals you close as a result of the qualified leads vs the tire kickers, and how much money you generally average from each closed deal.

Finally determine how much it costs you in total to get each close deal -- that is, determine how much you spend advertising, phone calls, overhead expenses, and other costs before you see the actual money.

When you're looking at your investment property business this way, you'll be able to see how your small business opportunity is faring. If you're getting lots of leads but are getting very few closed deals, you know that you may want to make some changes.

One last point I’d like to make is that you should be tracking each one of your lead sources. For instance, are you generating the most qualified leads through your ads in the newspaper? Off bandit signs? Through your website? From the call to action magnets on your car? Business cards? You get the idea.

Once you do know where the top three to five sources of leads in your small business stands, then develop a solid marketing plan by setting some goals and allocating a portion of business funds each month proportionate to these lead generation machines.

Write down your goals for total net income, your goals for the total number of deals you want to sign up, and your goals for the number of leads and interested sellers you want to generate. Determine how much net income you need to or want to make from each closed deal.

Lastly, based on how your investment property business is doing right now, determine how many prospects or leads you have to generate in order to reach your goal. For example, if you currently get one closed deal from every 10 leads that contact you, and you want to have ten closed deals at the end of the year, you know you need to get 100 leads to contact you.

Getting your marketing plan down on paper will help you see exactly what steps you need to take in order to take your business opportunity from small-time to successful.

Cheers,

Brad Wozny
Creator, 7 Figure Profits™


About the Author:
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Make $100,000 Per Year As An Estate Agent

By: Gerald Mason


There are plenty of opportunities to make great sums of money as an estate agent, if you use the following tips you will stand a good chance of becoming very successful in this field.

If you want to become a real estate agent there is one thing that you should have on your mind; being the best that you can be.

(there is a free ebook that shows you how you can profit as an estate agent for you to download at the bottom of this page)

The fact of the matter is that there are a lot of real estate agents out there who do not care about the industry, or the people who they work with.

Instead, the only thing on their mind is how much money they can make. To be an excellent real estate agent there are a few things that you must keep in mind.

The great thing about being a good real estate agent is that you will make a lot of money. Bad agents may still get paid, but being good to the people in the industry will pay off regularly.

So what does it mean to be an excellent real estate agent? First off, you should be honest.

Many real estate agents think that they know what it means to be honest, but when it comes down to it they are only out for themselves.

Not only should you be honest with yourself, but you should also be honest with the buyers and sellers who you are working with.

Remember, they trust you to give them good advice when buying a home. If you do not do your best to tell them the truth you may end up leading them towards a bad decision that can negatively affect their finances, as well as a large portion of their life.

Another thing that goes into being an excellent real estate agent is hard work.

You may think that selling homes is easy enough, but the fact of the matter is that it can be quite difficult.

If you do not put the time into being a great real estate agent, you are not going to get out what you expect.

As a general rule of thumb, your income level will be directly affected by how much work you put in. Remember, you will only be paid based on commission on the homes that you sell.

If you slack off you will not sell homes. And when this happens you will not make any money. So as you can see, working hard may be the most important trait if you are a real estate agent, or are considering becoming one.

Overall, being an excellent real estate agent is easier said than done. But with that being said you can reach all of your goals if you are trustworthy and work hard day in and day out.



About the Author:
Download A Free Ebook That Shows You How You Can Make $100,000 Per Year As An Estate Agent: Free Real Estate Agent Ebook

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How To Find Business As An Estate Agent In Good Times And Bad

By: Geri Mason

Are you a real estate agent?

If so, you know just how important it is to have many houses for sale at the same time.

Follow these tips and you should not be short of business

After all, the more homes that you are listing the better chance you have of making a lot of money. Remember, you will not earn a salary so it is important that you list as many homes as you can on a regular basis. But with that in mind, there is one very important question that you must answer. How are you going to find business as a real estate agent?

If you work for a good real estate company you may have your work cut out for you. The best companies do a good job in attracting potential customers, and then setting them up with an agent like you if they are interested. This is one of the most important reasons as to why you need to work for a real estate agent that cares about its employees. When you get this type of backing from your real estate agent company you will have a much better chance of making a regular number of sales throughout the year.

Another way to drum up business is to take on this task on your own. For instance, you can start your own marketing campaign. This can include everything from sending out fliers to past clients or making your own website where you can showcase what you sell and what you have available. You may find out sooner rather than later that your own marketing skills will go a long way in determining your success as a real estate agent.

And remember, word of mouth is very important to your success. If you are a good real estate agent people who you work with will tell others who are in the market for your services. This free marketing is one sure fire way for you to increase the amount of business you do, and in turn the amount of money that you make.

Finding business as a real estate agent is not as hard as you may think. You should not let this scare you away from joining this exciting industry. Instead, find new ways to drum up business, and you will be head and shoulders above your competition in no time at all.



About the Author:
Find Insider Secrets To Buying And Sellng Your House Here: Insider Secrets To Buying And Selling Your House

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